Living the Salt Life 0
38-year-old landscape irrigation contractor, Troy Hutto, and his friend of 20 years and fellow surfer, Mike Moore, became business partners last year when they decided to launch a clothing line based on their matching tattoos: Salt Life. Neither of them realized how quickly their idea of Salt Life would catch on.
They both surf, fish and lie on the beach, living the salt life. They both got the tattoos and then got some stickers and they reported that people kept asking for things, and it took off from there. They initially invested about $80,000 in their company, with about $30,000 going towards promotional and office expenses and the rest was for merchandise to sell from their internet site, local surf shops and a small booth in Neptune Beach Outlet Mall.
The company now has a surf team, and has landed endorsements from professional surfers and band members of Jacksonville's Limp Bizkit and alternative rockers Evan Essence. Hutto nor Moore plans to quit their day jobs as contractors, but both of them want to continue to grow the company as they have in the last year - by gut instinct, and not a business plan.
Costa Del Mar and the Environment 0
Costa Del Mar has been environmentally friendly since 1986 when the company became the first official supplier of polarized sunglasses for conservation organization NOAA, the National Oceanic and Atmospheric Administration. The brand has become top supplier of shades and gear for fishers, anglers, boaters and adventurers. They are long-time supporters of philanthropies like the Coastal Conservation Association.
Costa recently decided that they didn't like the carbon footprint they were leaving on the earth and moved on to design a new, more sustainable trade show booth with reclaimed wood. The brand did this by finding a 100-year-old horse and hay barn in Glen Easton, WV, that was scheduled to be torn down, and sent in a team of carpenters to dismantle the barn, board by board, over the course of two days. Because they remodeled old wood and old furniture, they claim people are more comfortable and at home when they come.
Costa said that they cost to recycle and transport reclaimed wood was higher than wood sourced directly from a lumber yard, but the environmental impact was much lower, so that brought the company in line with its earth-friendly goals. The booth's history also serves as a great conversation starter. The Carmichael Barn, named after a family who owned the land, was originally constructed in 1910. The grandchildren of the man who originally built this barn still lived on the property and planned to use the barn's foundation for their new home, but they were really happy that it would be reused and not just torn down and thrown away.
Why Belts? Arcade Belts is the Answer 0
Arcade Belts has recently opened more than a 1,000 stores across North America over this past year alone and has been consistently growing in countries such as Australia and Japan. One of the co-founders, Tristan Queen, commented that this is just the beginning of this company's growth. When asking the three co-founders Queen, Townsend and David Bronkie why they decided to enter a market for performance belts, they said that it was never about looking through a list of ideas to find an un-tapped category, but it was because they felt that belt designs at retail were low quality and outdated.
In 2010, the owners decided that they would do something to change that, and brainstormed for lighter, more versatile, better performing belts. They didn't enjoy wearing uncomfortable leather belts while enjoying hobbies like snowboarding, skiing, skating and hitting the beach. They decided to use fishing wader belts as the original template for constructing a new performance-centered material belt. Within that same year, Arcade Belts was born.
Now, their products are organized by those who travel (meaning you can wear the belts through airport security without having to take them off, and you can also wash them right along with your pants) and for those who are living actively in general.
The New Trend for Fall 2017 0
During the latest London Men's Fashion Week, there was one trend that stuck out the most throughout all the runways: outdoor performance shoes and performance gear.The runway featured footwear styles such as trail running sneakers and bulky hiker boots. Luxury designers used pre-existing shoes styles from traditional outdoor brands like Clarks, Marmot, The North Face, and Merrell that create Hi-Tec hiker boots. Luxury Designer Christopher Raeburn is continuing his ongoing partnership with Clarks, and this season the two brands featured a series of lace-up boots with sturdy Vibram soles.
We'll also be seeing techy stretch knit with no laces. Brands like Vans, Clarks, Nike and Adidas will begin coming out with performance tennis shoes that feature elastic or strapless shoes. Lebron James was recently seen with strapless tennis shoes, and now companies are catching on to the trend that will be huge come fall 2017.
We are offering Adidas Outdoors and Danner boots to our customers that provide that casual hiking athletic boot look.
- Luke H.