For 19 years, Under Armour's brand has been about energy and passion. It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for men, women, and youth. Their mission statement strives to make all athletes better through passion, design, and the relentless pursuit of innovation. It is their vision to "Empower Athletes Everywhere".