RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops. Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery. The Los Angeles Gallery, New Image Art Gallery in Los Angeles and the Luggage Store Gallery in San Francisco were established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community.
RVCA was founded in 2001 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii. Billabong purchased RVCA in 2010.