Reef was born in 1984 out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love for surf travel and adventure, and a passion to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and set up production in Sao Paulo Brazil to produce the iconic sandal that catapulted Reef into a leader in open-toe footwear.
Now 30 years later, the company is the global surf lifestyle leader that lives by the "Just Passing Through" mentality of adventure and travel. Reef draws on the spirit of the globe-trotter and adventure seeker to offer casual lifestyle footwear for men and women, as well as apparel for men that combine function and fashion for life on the road. Using technology and a host of eco-based materials, Reef continually delivers instant comfort, style, and versatility for the surf lifestyle and outdoor-minded consumer.
In 2016, the brand transformed its legacy Reef Redemption corporate responsibility program into We Heart, an altruistic mission that completely meshes with the travel ethos of Just Passing Through. The Reef We Heart program is humanitarian in nature, designed to help those in need where Reef and its global ambassadors travel and surf, from our own coastal communities to those in the developing world. The community support is a three-pronged initiative to promote education, support community development, and preserve the natural environment. Reef encourages and provides resources to both employees and Ambassadors to invest in those in need, as well as organize opportunities for all of the brand’s sponsored ambassadors to give back during their travel time with Reef.
Encouraging the journey of discovery, a passion for product innovation, and helping those in need is what drives us today and into the future.