Olukai began as a different approach to a footwear company. They wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship. The company produces products that they believe in, and can stand behind. Olukai is committed to creating quality products while leaving the smallest footprint possible on the planet. The company’s philosophy is to be environmentally responsible as manufacturers and pledge to actively support and work for a clean environment and a better quality of life.
Through every facet of their business, they’re committed to respecting the people and the environments OluKai touches. They view their approach as part of a path; a journey that started with our ancestors that have passed down stories, values, and spirit. They believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, OluKai established the ‘Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions. Each year OluKai contributes time, resources, and a percentage of their sales to support the ‘Ohana initiatives.