Oakley Sunglasses was started by James Jannard in 1975 out of his garage with an initial investment of $300. The name "Oakley" came from Jim's English Setter, "Oakley Anne." Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer in the Surf, Golf, and biking community, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. It is the intersection between sun protection for the eyes and a must have accessory.