Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, we engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, our Classic Collection was introduced. We now offer over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays.
Inspired by the beauty and culture of Maui, their mission is to spread aloha through vivid color, clarity, and detail. For those who appreciate the sun, Maui Jim provides more vibrant colors of the world while protecting your eyes from the harsh effects of glare and harmful rays. They make your life brighter so you see the colors of your world at their best and always feel confident in your style. Maui Jim believes color and light are the key to human experience. Their sunglasses show you its full spectrum, so you can see the world like you’ve never seen. They believe everyone should experience all 16,777,216 hues of beautiful color that surrounds us every day.