Hurley is based on a love of the ocean and its constant state of change. With deep roots in beach culture, they are all about inclusion and positivity. The brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together.
Transferring these elements into apparel, footwear, bags, and accessories is what defines the Hurley brand. Inspiration from local artists and beach culture helps cultivate the Hurley brand as a whole. Hurley produces quality garments such as technical boardshorts, footwear, sandals, bags and accessories for both a men´s, women´s, and kids´™ lines. With West Coast beach culture in mind, Hurley continues to raise the bar.
Inspired by this, Hurley shoes, sandals, clothing, bags, and accessories bring a fresh interpretation to classic comfort footwear that´s both edgy and sharp. Hurley is passionate about freedom of expression and the individual voice. Hurley places a premium on smiles. John John Florence is a sponsored Hurley Pro Surfer and live the Hurley lifestyle. Welcome to the world of Hurley — imagine the possibilities.