Herschel Supply Co was created in 2009 by the two brothers Jamie and Lyndon Cormack. They used the name of the town where three generations of their family grew up, Herschel. The company is headquartered in Vancouver, Canada. Herschel backpacks and bags are synonymous with the new generation of fashion. Their messenger bags, backpacks, duffels, and dopp kits are the fashion industry's standard bearer.