Fjällräven makes functional, timeless and long-lasting outdoor equipment – all in order to have the lowest negative impact on the environment as possible. But our responsibility goes beyond our products. In 2013 we launched The Fjällräven Way, guidance tool for our sustainability work, where we have chosen the compass as a symbol to show us the way. It contains four areas of activity, with the cardinal directions borrowed from the universal tool for way-finding.
In The Fjällräven Way, N stands for Nature & Environment, E for Economy & Business Processes, S for Social Responsibility and W for Wellbeing.