Olukai Partnering with Roark Revival
Hawaiian lifestyle-inspired brand Olukai is partnering with Roark Revival, which is a California-based adventure-travel apparel brand. Roark Revival follows a fictitious character named Roark, who is an elusive adventurer, and weaves his story into a line of clothing, bags, and tirnkets. Each collection of Roark Revival features an original travel story starring Roark in a different region of the world.
Jim Harris, the CEO of Olukai, says that Roark Revival's approach to storytelling aligns with Olukai's commitment to delivering the best-in-class experiences to retail partners and consumers. Hitzel, CEO of Roark Revival, also comments that he is extrememly excited about the opportunity with Olukai's investment and partnership to grow in the right way.